Rhinelander, Wisconsin, is a community defined by its rugged Northwoods charm and the legendary folklore of the Hodag. For residents and visitors alike, the local grocery store is often more than just a place to buy bread and milk; it is a central node of daily life. In this region, Trig’s in Rhinelander stands out as the definitive example of a "one-stop shop" that successfully blends large-scale supermarket convenience with the personalized touch of a local market.

Located at 232 South Courtney Street, this flagship location of the T.A. Solberg Company serves as a vital resource for Oneida County. It is an expansive facility that integrates a full-service grocery, a high-end liquor boutique, a professional pharmacy, and even international-grade smokehouse services. Understanding the depth of what this specific location offers is essential for anyone looking to navigate Rhinelander’s local economy and lifestyle efficiently.

Core Location and General Operating Information

The Rhinelander Trig’s is situated in the Riverwalk Centre, a convenient location for those moving through the heart of the city. For many, the first point of inquiry is when they can access these services.

Store Hours and Contact Details

The main grocery department at the Rhinelander location maintains consistent hours to accommodate early risers and late-night shoppers alike.

  • Address: 232 South Courtney Street, Rhinelander, WI 54501
  • Main Store Phone: (715) 369-1470
  • Daily Hours: 6:00 AM to 10:00 PM

These hours apply to the general grocery, produce, and meat sections. However, it is important to note that specific departments within the building, such as the pharmacy or the postal express, operate on their own specialized schedules, which are often shorter than the main store hours.

The Smokehouse Tradition in Rhinelander

One of the most significant aspects of the Trig’s brand, particularly in Rhinelander, is its commitment to traditional meat preparation. While many supermarkets rely on pre-packaged, factory-processed meats, Trig’s maintains a dedicated Smokehouse operation that has gained national recognition.

Award-Winning Bratwurst and Sausages

The Rhinelander community is home to the Trig’s Smokehouse production facility located at 1607 N Stevens Street, but the retail experience at the Courtney Street store benefits directly from this proximity. The smokehouse is famous for producing over 100 varieties of fresh and smoked sausages.

In the world of competitive meat processing, Trig’s has secured titles such as "World’s Best Bratwurst." For a shopper in Rhinelander, this means access to specialty items like the Pizza Brat, the Smoked Hungarian Sausage, and the classic Wisconsin Cheddar Brat, all smoked using authentic hardwood chips. The expertise involved in these recipes traces back decades, maintaining a flavor profile that is synonymous with the Wisconsin Northwoods.

The Service Meat Counter

Beyond the smoked specialties, the service meat counter provides a level of customization rarely seen in modern retail. Experienced butchers are available to provide custom cuts of USDA Choice beef, fresh poultry, and sustainably sourced seafood. For those planning a traditional Northwoods fish fry or a summer barbecue, the knowledge provided by the staff regarding cooking times and prep methods adds a layer of value that transcends the purchase price.

Tula’s Deli and Fresh Food Innovations

The deli section, often referred to as Tula’s Kitchen, reflects the "Fresh & Fast" philosophy of the company. In a town where professional lives can be as busy as in any metro area, the demand for high-quality, ready-to-eat meals is significant.

Sushi With Gusto

One of the more surprising elements for first-time visitors to the Rhinelander store is the high-quality sushi program. "Sushi With Gusto" operates within the deli, providing fresh, hand-rolled sushi daily. This service bridges the gap between traditional Midwestern fare and contemporary global cuisine, offering everything from classic California rolls to more adventurous spicy tuna and vegetarian options.

Chef-Inspired Prepared Meals

The deli also focuses on the "Fresh & Fast" line, which includes pre-prepped meals that are ready to cook or heat. These aren't standard frozen dinners; they are assembled in-store using fresh ingredients. Options often include seasoned salmon fillets, stuffed chicken breasts, and gourmet sides like garlic-roasted asparagus. This department serves as a primary solution for Rhinelander residents who want a home-cooked meal experience without the extensive prep time.

Cellar 70: A Premier Wine and Spirits Experience

Supermarket liquor aisles are often an afterthought, but at Trig’s Rhinelander, Cellar 70 is a destination in itself. It is designed to mimic the atmosphere of a specialized wine cellar rather than a grocery aisle.

Curation and Expertise

Cellar 70 carries an extensive inventory of domestic and imported wines, craft beers, and premium spirits. The staff in this department are often specifically trained to assist with pairings, making it the go-to location for those planning weddings, parties, or sophisticated dinners.

The craft beer selection is particularly noteworthy, featuring a heavy emphasis on Wisconsin breweries. From Central Waters to New Glarus, the "Build Your Own 6-Pack" option allows customers to sample the diverse flavors of the state’s brewing scene. Additionally, the department includes a humidor for cigar enthusiasts, further establishing the store as a provider of luxury commodities in a rural setting.

Healthcare at Trig’s: The Healthmart Pharmacy

A critical component of the Rhinelander store’s "one-stop" mission is the integrated Healthmart Pharmacy. This is a full-service clinical setting that handles everything from routine prescriptions to specialized immunizations.

Pharmacy Hours and Services

The pharmacy maintains hours that differ from the main grocery store, and it is vital for patients to plan accordingly:

  • Monday - Friday: 9:00 AM to 6:00 PM
  • Saturday: 9:00 AM to 5:00 PM
  • Sunday: Closed

The pharmacy staff provides more than just medication fulfillment. They offer counseling on drug interactions, assistance with Medicare Part D plans, and a medication synchronization program that allows patients to pick up all their monthly refills on a single date. For the aging population in the Northwoods, this level of care and organization is a significant community benefit.

Trig’s To Go: Navigating Online Grocery Shopping

The shift toward digital retail has not bypassed Rhinelander. The "Trig’s To Go" service is a sophisticated online ordering platform that allows customers to shop the entire store from their computer or mobile device.

How the Service Works

Users can browse the digital aisles, which are updated in real-time to reflect the inventory at the Rhinelander store. Once an order is placed, professional shoppers select the items, prioritizing freshness in produce and meat.

  • Pickup Services: Available Monday through Saturday from 8:00 AM to 8:00 PM. Same-day pickup is generally available if the order is placed at least two hours in advance, though slots can fill up during peak holidays.
  • Fees: There is typically a service fee for pickup (often around $12.99), though promotional periods may offer discounts.
  • Delivery: Trig’s offers delivery to the greater Rhinelander area for a fee. This service is particularly popular during the harsh Wisconsin winters when travel to the store can be difficult for some residents.

Alcohol and Regulated Items

It is important to note that while groceries can be delivered, alcoholic beverages from Cellar 70 can only be ordered for pickup. Per Wisconsin state law, a valid ID must be presented by the person who placed the order at the time of pickup to verify they are 21 or older.

Additional Essential Services

The Courtney Street location houses several other integrated businesses that simplify the lives of Rhinelander residents.

Caribou Coffee

Located inside the store, the full-service Caribou Coffee allows shoppers to enjoy a beverage while they browse. It also serves as a local meeting spot for morning coffee groups. The presence of a national brand like Caribou within a locally owned store highlights the balance Trig’s strikes between local roots and modern expectations.

Postal Express and Floral

The Postal Express department offers mailing and shipping services via major carriers. This is a significant convenience for small business owners in Rhinelander who can drop off packages while doing their daily or weekly shopping.

The Floral & Home department provides professional floral arrangements for events ranging from local high school proms to funerals and weddings. They also stock a curated selection of home decor items that reflect the "Northwoods Aesthetic," making it a popular spot for gift-giving.

The History and Philosophy of T.A. Solberg Company

To understand Trig’s, one must understand its history. The company was founded in 1971 by Trygve (Trig) and Tula Solberg. What began as a small, 5,000-square-foot store in Land O’ Lakes has grown into a regional powerhouse.

A Collection, Not a Chain

The leadership at Trig’s often emphasizes that they are a "collection" of stores rather than a standard retail chain. This means the Rhinelander store is specifically tailored to the Rhinelander community. The "Sunshine Fund," established in 2017, and the "Fresh Hope" program demonstrate the company's commitment to its employees and local non-profits. In 2020 alone, the Rhinelander community and other locations raised significant funds for St. Jude Children’s Hospital, showcasing the store's role as a philanthropic engine.

Practical Shopping Tips for Rhinelander Residents

  1. Shop the "Fresh & Fast" Case Early: The most popular chef-prepared meals tend to sell out by late afternoon. If you have a specific dinner in mind, visiting before noon is recommended.
  2. Utilize the App for Rewards: Trig’s offers a loyalty program that provides discounts on fuel at associated gas stations and digital coupons that can be clipped directly to your account.
  3. Check the Pharmacy Hours Separately: Since the pharmacy closes earlier than the grocery store and is closed on Sundays, always verify your refill status before the weekend begins.
  4. Special Orders at the Meat Counter: If you need a specific cut of meat or a large quantity of a certain smokehouse bratwurst, you can call the meat department ahead of time. They are known for accommodating custom requests for local events.

Frequently Asked Questions (FAQs)

What are the main store hours for Trig's in Rhinelander?

The main grocery store is open daily from 6:00 AM to 10:00 PM.

Is there a pharmacy inside the Rhinelander Trig's?

Yes, there is a full-service Healthmart pharmacy located inside. It is open Monday through Friday from 9:00 AM to 6:00 PM, and Saturday from 9:00 AM to 5:00 PM. It is closed on Sundays.

Does Trig's Rhinelander offer grocery delivery?

Yes, grocery delivery is available through the "Trig's To Go" program for a fee. Alternatively, customers can choose curbside pickup.

Where is the Trig's Smokehouse located?

While smokehouse products are sold at the main store on 232 S Courtney St, the primary Smokehouse facility is located at 1607 N Stevens St in Rhinelander.

Can I buy wine and spirits at Trig's?

Yes, the Cellar 70 department offers a wide selection of wine, craft beer, and spirits. Note that alcohol sales are subject to specific state and local hours which may differ slightly from general grocery hours.

Does the store have a coffee shop?

Yes, there is a full-service Caribou Coffee located inside the Rhinelander store.

What is the "Sushi With Gusto" program?

It is a professional sushi service located within the deli department that provides fresh, hand-rolled sushi daily for grab-and-go or custom orders.

Summary

Trig’s in Rhinelander is far more than a simple grocery provider. By integrating high-quality specialized departments like Cellar 70, the Healthmart Pharmacy, and the world-renowned Smokehouse, it has become an indispensable part of the Northwoods infrastructure. Whether you are a local looking for the most efficient way to manage your household via "Trig’s To Go" or a visitor seeking the best bratwurst in Wisconsin, this Courtney Street location offers a comprehensive and high-quality experience. Its commitment to the community, rooted in the Solberg family’s 1971 vision, ensures that it remains a "collection" of services that truly understands and serves the unique needs of Rhinelander.