Modern INFINITI of Winston-Salem stands as a cornerstone of the luxury automotive landscape in North Carolina. Located at 1500 Peters Creek Parkway, Winston-Salem, NC 27103, this authorized dealership serves as more than just a retail point for high-end vehicles; it is a full-service hub catering to a sophisticated clientele from Clemmons, Kernersville, and the greater Piedmont Triad area.

For those seeking immediate contact information, the dealership can be reached at (336) 767-7800 for sales and (336) 701-6474 for service. The showroom typically operates Monday through Friday from 9:00 AM to 7:00 PM, and Saturdays from 9:00 AM to 6:00 PM, remaining closed on Sundays to allow staff a balance of professional and personal time.

The Modern Automotive Legacy Since 1933

Understanding the appeal of Modern INFINITI of Winston-Salem requires a look at its parent organization, the Modern Automotive group. Founded in 1933, this family-owned enterprise has navigated nearly a century of automotive evolution. The "Modern" name is synonymous with North Carolina car culture, built on a foundation of local trust and long-term community engagement.

The dealership in Winston-Salem embodies this heritage by blending traditional southern hospitality with the high-tech demands of a premium Japanese brand. Unlike massive corporate conglomerates where customers might feel like a number, the Winston-Salem team maintains a culture of respect and transparency. This historical context is vital for luxury buyers who prioritize the stability and reputation of the business handling their investment.

Exploring the New INFINITI Inventory in Winston-Salem

The current lineup at Modern INFINITI reflects a strategic shift toward versatile luxury SUVs and crossovers, while still maintaining a presence in the performance sedan market.

The Flagship Experience: INFINITI QX80

The QX80 remains the powerhouse of the inventory. For drivers in Winston-Salem who require towing capacity for weekend trips to the mountains or the coast, the QX80 offers a commanding presence. In recent iterations, the focus has shifted toward a more refined interior, featuring semi-aniline leather-appointed seats and advanced sound-deadening materials that create a sanctuary from the noise of Peters Creek Parkway traffic.

The Versatile QX60 and QX50

The QX60 is arguably the most popular choice for families in the Kernersville and Clemmons areas. It strikes a balance between three-row utility and manageable city driving. In our analysis of the local inventory, the "Luxe" and "Autograph" trims frequently feature prominently, offering features like the ProPILOT Assist with Navi-link, which is particularly useful for commuting on I-40.

The QX50 and the newer QX55 cater to those who prefer a more coupe-like silhouette or a compact footprint. The QX50’s VC-Turbo engine—the world’s first production variable compression turbo engine—represents the technical sophistication that Modern INFINITI technicians are specifically trained to maintain.

The Pre-Owned and Certified Pre-Owned (CPO) Market

Modern INFINITI of Winston-Salem manages a robust inventory of used vehicles, extending beyond just the INFINITI brand. However, the Certified Pre-Owned (CPO) program is where the value proposition is strongest for many buyers.

A CPO INFINITI at this dealership undergoes a rigorous 167-point inspection. This is not a superficial check; it involves deep diagnostics of the drivetrain, electrical systems, and safety features. Benefits of choosing a CPO vehicle here include:

  • A factory-backed limited warranty.
  • Complimentary First Year Basic Maintenance.
  • Roadside Assistance available 24/7.

For budget-conscious luxury seekers, the dealership often maintains a selection of vehicles priced under $15,000, ensuring that the "Modern experience" is accessible to various financial tiers.

Comprehensive Service and the Modern Difference

Vehicle maintenance is where Modern INFINITI of Winston-Salem differentiates itself through specialized knowledge and high-end amenities. The service center is not merely a repair shop; it is a factory-certified facility that understands the intricate calibrations required for modern luxury cars.

The INFINITI Premium Care Program

One of the standout offerings is the INFINITI Premium Care program. This integrated maintenance plan covers a suite of services including oil changes, tire rotations, and cabin filter replacements. For owners of 2023 models and newer, this program ensures that the cost of ownership is predictable and that the vehicle is always serviced with genuine parts.

Specialized Tire and Alignment Services

Tire health is critical in North Carolina, where road conditions can vary from urban heat to mountain frost. The service center emphasizes a 6,000-mile or 6-month tire rotation interval. This frequency is designed to prevent uneven tread wear, which is common in high-torque luxury SUVs.

Specific service pricing is kept transparent. For example, cabin filter replacements are generally priced around $102, while air filter replacements sit at approximately $69. These are competitive rates for a luxury dealership, especially considering that the work is performed by factory-trained technicians.

Amenities and Waiting Experience

The dealership understands that luxury buyers value their time. The waiting area is equipped with:

  • Complimentary high-speed Wi-Fi.
  • Quiet computer workstations for those needing to work remotely.
  • A comfortable lounge with beverages.
  • A complimentary car wash with every service visit, ensuring the vehicle looks as good as it runs.

Financing and Trade-In Transparency

The financial transition into a new luxury vehicle can often be the most stressful part of the process. Modern INFINITI utilizes several tools to streamline this.

The 10-Second Trade Value

One of the most effective tools on their platform is the "10-Second Trade" tool. By inputting basic vehicle data, customers can get a realistic estimate of their current car's worth before even stepping onto the lot. This prevents "sticker shock" during the negotiation phase and allows for a more honest conversation about equity and down payments.

Flexible Financing Options

The finance team works with a variety of lenders to secure competitive rates for both leases and traditional loans. Whether a customer is looking for a low-mileage lease on a new QX55 or a long-term finance plan for a QX80, the focus is on "Modern's" philosophy of respect—avoiding the high-pressure tactics sometimes associated with the industry.

Navigating Customer Feedback and Service Nuances

While the majority of feedback for Modern INFINITI of Winston-Salem is positive, a professional analysis must acknowledge the nuances of customer service. Some clients have noted the distinction between appointments and walk-ins. In a busy metropolitan hub like Winston-Salem, the dealership prioritizes scheduled appointments to ensure that each vehicle gets the dedicated time it needs from a master technician. For the best experience, it is highly recommended to use their online scheduling portal at least a week in advance.

Positive reviews frequently highlight the professionalism of the sales staff and the lack of "add-on pressure." The dealership’s response to feedback—both positive and negative—demonstrates a commitment to growth and customer satisfaction that is typical of a family-owned business.

Why Location Matters: Peters Creek Parkway

The choice of 1500 Peters Creek Parkway is strategic. It provides easy access for residents of downtown Winston-Salem while remaining a quick drive for those in suburban areas like Lewisville and Rural Hall. The facility is expansive, allowing for a large on-site inventory which means customers are more likely to find the specific trim and color they want without having to wait for a dealer trade.

Summary of Key Features

Feature Detail
Address 1500 Peters Creek Pkwy, Winston-Salem, NC 27103
Sales Hours Mon-Fri 9AM-7PM, Sat 9AM-6PM
Service Hours Mon-Fri 8AM-6PM, Sat 8AM-4PM
Key Models QX50, QX55, QX60, QX80, Q50
Special Programs INFINITI Premium Care, CPO Program
Amenities Wi-Fi, Lounge, Car Wash, Loaner Vehicles

Frequently Asked Questions

How often should I service my INFINITI at Modern INFINITI of Winston-Salem?

For most modern INFINITI models, a basic service involving an oil change and tire rotation is recommended every 5,000 to 7,500 miles. However, checking your specific model's manual or consulting with a Modern INFINITI service advisor is best, as high-performance driving or frequent towing may require more frequent intervals.

Does Modern INFINITI offer loaner cars?

Yes, complimentary loaner vehicles are typically available for service appointments that require an extended stay. It is advisable to request a loaner when booking your appointment to ensure availability.

Can I buy parts directly from the dealership?

Absolutely. Modern INFINITI maintains a comprehensive parts department stocked with genuine OEM parts. This is ideal for those who prefer to do minor work themselves or want to ensure their vehicle maintains its factory integrity with the correct filters, batteries, and brake pads.

What is the advantage of the INFINITI Premium Care program?

The program covers routine maintenance for the first three years of ownership on newer models. This includes oil changes, tire rotations, and inspections, significantly reducing the initial cost of ownership and ensuring the vehicle starts its life with perfect maintenance records.

Is the dealership open on Sundays?

No, both the sales and service departments are closed on Sundays.

Conclusion

Modern INFINITI of Winston-Salem continues to set a high standard for luxury automotive retail in North Carolina. By combining the deep-rooted values of the Modern Automotive group with the forward-thinking engineering of the INFINITI brand, they provide a comprehensive experience for both buyers and owners. Whether you are in the market for a new QX60 to navigate family life or need expert tire service for your Q50, the team at 1500 Peters Creek Parkway offers the expertise, amenities, and respect that luxury drivers deserve. For those in the Piedmont Triad, it remains a premier destination for all things INFINITI.