The obsession with purple Labubu figures has reached a fever pitch in the vinyl plush community. Whether you are scrolling through social media or browsing a secondary market, those mischievous fangs paired with shades of lilac, violet, and deep plum are hard to miss. Identifying the specific purple Labubu name you’re looking for can be a challenge because artist Kasing Lung and Pop Mart have released several distinct versions across different series, each with its own personality, rarity, and price point.

As of April 2026, the Labubu universe has expanded significantly, and purple has become one of the most sought-after colorways. This guide breaks down every notable purple release to help you identify your collection or scout your next big purchase.

The Sleeping Beauty: Zizi from the "Have a Seat" Series

If you have a lavender-colored Labubu that looks like it’s mid-nap, its name is Zizi.

Zizi is arguably the most famous purple Labubu currently in circulation. Originally appearing in "The Monsters - Have a Seat" series, Zizi quickly became a fan favorite due to its unique facial expression. Unlike the wide-eyed, mischievous stare of most Labubu figures, Zizi’s eyes are closed.

Key Features of Zizi

  • The Name Origin: The name "Zizi" is a direct play on "Zzzzz," the universal symbol for sleeping.
  • Physical Traits: Zizi features soft, lavender fur. In the V2 (Version 2) release of the "Have a Seat" series, Zizi is distinguished by long, delicate eyelashes and a peanut-butter brown nose shaped like an upside-down heart.
  • Pose: True to the series name, Zizi is in a seated position. Even while "asleep," Zizi maintains the signature Labubu grin with nine exposed white fangs.
  • The V2 Difference: The V2 Zizi, released as a keychain plush, has slightly softer fur compared to earlier iterations. Its ears are a dual-tone mix of purple and pink, making it stand out against the solid-colored variants.

In the current 2026 market, Zizi is considered a "popular common." While not as rare as a "Secret" figure, the demand often keeps its resale price slightly above the original retail blind box price.

The Fashion Grail: Wings of Fortune (Labubu x Pronounce)

For collectors who move in high-fashion circles, the most iconic purple Labubu name is Wings of Fortune.

This isn't a standard blind box release; it is a high-profile collaboration between Pop Mart and the avant-garde fashion brand Pronounce. This figure is frequently referred to in collector circles as "Little Milan" or "Xiao Mi Lan" due to its debut associated with fashion week energy.

Why Wings of Fortune is Different

  • Design Aesthetic: This Labubu features a striking, saturated violet fur. It is styled with a metallic, sparkling golden skirt and intricate "winged" ears, which give it a mystical, elevated look compared to the more "monster-like" standard releases.
  • Size and Format: The standard Wings of Fortune measures approximately 17.5 cm and comes in the vinyl plush hang-tag format. However, there is an even rarer, larger version known as Wings of Fantasy, which is the ultimate grail for purple-obsessed collectors.
  • The Rarity Factor: Wings of Fortune was released as a limited edition. Its secondary market value has remained high because it bridges the gap between toy collecting and high-fashion art. In 2026, finding an authentic Wings of Fortune with its original gold-stamped packaging is a major win for any curator.

The Spectrum of "Pin for Love": Equality, Emm, Motivation, and Trust

Sometimes, a collector might find themselves looking at four different purple Labubus that look almost identical but have subtle shifts in shade. These belong to the Pin for Love series. Instead of giving them whimsical names like Zizi, this series uses conceptual names that represent positive values.

If you are trying to find the specific name of a purple Labubu from this series, look closely at the depth of the violet dye:

  1. Equality: This is the lightest shade in the set. It is a pale, airy lavender that almost looks white in bright sunlight.
  2. Emm: A classic, middle-of-the-road purple. It is the most standard "grape" color of the four.
  3. Motivation: This version has a richer, more vibrant saturation. It leans slightly toward a magenta-purple hybrid.
  4. Trust: This is the deepest purple in the Pin for Love collection. It is a dark, moody violet that looks sophisticated and bold.

These figures are usually smaller and are often collected as a set to show the gradient of color. When searching for these by name, it is essential to specify the value name (e.g., "Labubu Pin for Love Trust") to ensure you get the right hue.

The Fruity Favorite: Lychee Berry (Tasty Macaron Series)

There is often a debate among fans: Is the Lychee Berry Labubu pink or purple?

In the "The Monsters - Tasty Macaron" series, Lychee Berry occupies the space of a "cool-toned pink" or "light orchid." While some categorize it strictly as pink, many purple collectors include it in their lavender displays because of its purple undertones.

Why Lychee Berry Stays Trending

Lychee Berry was one of the first Labubu plush keychains to go viral. Its fur is notoriously soft, and the color is reminiscent of a creamy berry smoothie. If your Labubu has wide, round eyes (not sleeping), light purple/pink fur, and a bright red or dark pink nose, you are likely looking at a Lychee Berry. Because this series has been heavily produced, it is the most accessible "purple-adjacent" name for new collectors, though prices for original V1 versions have stabilized at a premium.

The Energetic Variant: Luck from "Big Into Energy"

Released as part of "The Monsters - Big Into Energy" series (V3), the purple Labubu in this set is named Luck.

Unlike the chill, seated Zizi, Luck is designed to look dynamic. This series focused on the concept of power and connectivity.

  • Design Details: Luck features a vibrant purple colorway, often associated with a "power-up" state.
  • The Vibe: This version is usually sought after by those who prefer the more energetic, traditional "Monster" aesthetic of Kasing Lung’s work, rather than the "cute/cozy" aesthetic of the Macaron or Have a Seat series.

The Heavy Hitters: Be Fancy Now and Wings of Fantasy

When we move into the territory of large-scale plushies and 1000% figures, the purple Labubu names become synonymous with high investment.

Be Fancy Now is a legendary purple release. It is a large, plush figure featuring Labubu in a sophisticated violet hue, often accessorized or posed to look "fancy." In mid-2025, authentic Be Fancy Now figures were recorded selling for upwards of $1,200 on verified auction sites. As we move through 2026, that price has seen a steady incline due to the lack of re-releases.

Similarly, Wings of Fantasy is the "big brother" to the Wings of Fortune. It is essentially the same design—striking purple fur and golden accents—but in a much larger format. This is widely considered the "pinnacle" purple Labubu. It is rare to see these in standard retail environments; they are almost exclusively found in high-end galleries or through specialized toy brokers.

How to Verify Your Purple Labubu’s Identity

With the rise in popularity, the market has seen an influx of "unnamed" purple monsters that mimic the Labubu look. To ensure you have a genuine Zizi, Luck, or Lychee Berry, you should check for these specific markers:

1. The ID Card (Pop Card)

Every authentic Pop Mart Labubu comes with a small identification card inside the box. For the "Have a Seat" or "Macaron" series, this card is often a translucent plastic. The name—whether it’s Zizi, Hehe, or Dada—will be clearly printed on the card. Never throw these away; they are the primary proof of the character's name and authenticity.

2. The Teeth Count

Regardless of the color or the name, a standard Labubu always has nine fangs. If you count the teeth and find more or fewer, it is likely a bootleg or a different character from The Monsters universe (like Zimomo, who has a tail and different features).

3. The Nose and Eyes

  • Zizi: Must have closed eyes with eyelashes (in V2) and a heart-shaped brown nose.
  • Lychee Berry: Must have round, open eyes and a pinkish-red nose.
  • Wings of Fortune: Should have a more intense, fashion-forward violet fur and unique "winged" ear textures.

The 2026 Market Outlook for Purple Labubus

As of April 21, 2026, purple remains a "tier-one" color for collectors. Unlike some colors that trend and fade, purple variants like Zizi have maintained their value because they fit into multiple aesthetic categories: "Kawaii," "Cozy," and "High-End Designer Toy."

If you are looking to buy, here is the current landscape:

  • Zizi (Have a Seat): Easily found on secondary markets like eBay or specialized toy apps. It is a great "entry-level" purple Labubu.
  • Lychee Berry: Still highly traded. Beware of "V1" vs "V2" price differences; V1 (original release) usually commands a 20-30% premium among purists.
  • Wings of Fortune: This has moved into the "collectible art" category. Prices are volatile but generally high. It is recommended to only purchase these from sellers who can provide proof of purchase from Pop Mart or authorized global distributors.

Why is the Purple Labubu so Popular?

The psychology behind the purple Labubu name search often comes down to color theory. In the world of The Monsters, purple represents a bridge between the mischievous nature of a monster and the softness of a plush toy. It is a color that appeals across demographics, making figures like Zizi or Equality universal favorites.

Furthermore, the variety of names—from the sleeping "Zizi" to the energetic "Luck"—allows collectors to choose a Labubu that matches their own personality. Are you feeling tired and cozy? Zizi is your representative. Are you feeling empowered and bold? Trust or Luck might be your choice.

Final Checklist for Your Search

Before you finalize a purchase or trade, run through this quick purple name checklist:

  • Sleeping/Lavender? It’s Zizi.
  • Fashion-style/Violet/Gold skirt? It’s Wings of Fortune.
  • Cool-toned pink/Soft purple/Open eyes? It’s Lychee Berry.
  • Vibrant purple/Dynamic pose? It’s Luck.
  • Four shades of violet with value names? It’s the Pin for Love series (Equality, Emm, Motivation, Trust).

Identifying the right purple Labubu name is the first step toward building a cohesive and valuable collection. With the current 2026 trends favoring pastel and jewel-toned vinyl, these purple monsters aren't just toys—they are significant pieces of the global pop-culture puzzle. Whether you're hunting for a rare 1000% Wings of Fantasy or just want a cute Zizi to hang on your bag, knowing the names and stories behind these characters makes the collecting experience significantly more rewarding.